Ray-Ban
reloaded
Challenge
With RXM Creative, produce original content for the Ray-Ban RELOADED campaign.
Solution
Produce a campaign that felt like the 60's vibe the glasses conveyed - fun, bright, classic.
The integrated campaign spanned web, social, and out-of-home – including Times Square. The unique aspect of this campaign came to how we shot and produced it – we had talent in studio as well as products spinning on turntables we needed to capture and fit together.
“Experts in Producing for Any Medium”
We had to be strategic in our productions, always keeping in mind the different platforms where our videos would live and the sizes we needed to consider. By now, we’re experts in producing for any medium so this was a welcomed challenge.
