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transparent background, white ray-ban logo

Ray-Ban


our story

Challenge

With RXM Creative, produce a campaign introducing Ray-Ban's Your Story tool - a way to customize your sunglasses using the colors on your social feeds.

Solution

Use smooth 3D animation and social influencers to illustrate just how the tool works and encourage customers to share their own story.

This Ray-Ban tool is unlike any other. All you have to do is choose your glasses, connect to your social feed, and watch as the images make up a color palette of stripes along the side of the Wayfarers.

“Your Colors, Your Story”

Working with RXM Creative and a series of influencers like Diandra Forrest, Born Cages, and Saada Ahmed, we used their social feeds to produce a series of 3D videos explaining how the tool works and encourage others to find out exactly what their story looks like.